October 23, 2016

S. M. Mokaddes Ahmed Dipu

S. M. Mokaddes Ahmed Dipu


Department of Agricultural Economics & Social Sciences,
Faculty of Veterinary Medicine,
Chittagong Veterinary and Animal Sciences University
Chittagong-4225, Bangladesh
Mobile: +8801912854205
E-mail: smmadipu@gmail.com 
Moodle Link  : click here


Academic Qualifications

1) Masters of Business Administration (MBA) in Marketing from the University of Chittagong, Bangladesh

2) Bachelor of Business Administration (BBA) in Marketing from the University of Chittagong, Bangladesh

Teaching Philosophy

My teaching philosophy stands at five pillars:

1) Respect

2) Bias for Learning& Action

3)Accountability, Responsibility&Integrity

4) Building Talent & Team

5) Pioneering

Industry Experience

Territory Manager, Customer Development, Unilever Bangladesh Limited since August 2013 to October 2016 (3 Years)

Being One of the top 7 highest target achievers in Q4’14 & Q1’15 nationally(Growth mindset)

Meeting monthly forecast for 8 months in 2015 with business hygiene.

Bringing change in service level by replacing three distributors in problematic towns(Accountability & Responsibility)

Territory Manager, Indirect Sales, Airtel Bangladesh Limited (Bharti Group) since September 2012 to August 2013 (11 Months)

Reducing significant numbers of LRLU (Low Revenue Low Utilization) BTS in Brahmanbaria Territory in three months

Achieving 6% revenue growth in Habiganj Territory through extensive service expansion in rural & remote market in eight months

Ensuring Brand visibility through managing the Brand Representative Agency (Interspeed)

 Marketing Intern, British American Tobacco, Bangladesh since November 2011 to March 2012(5 months)

Conducting a research on the scope of Modern Trade of BAT in Chittagong

Scholarship for Short Courses

On Political Economy at the University of Hong Kong in 2010 awarded by Asian Institute of Political Economy (AIPE)

On “International Business Management and Cross Culture Program” at Siam University, Bangkok, Thailand and Burapha University, Chonburi, Thailand in 2009 awarded by University Mobility in Asia Pacific (UMAP)

Trainer's Experience

Conducted four training modules for the people development of the ex-employer (UBL):

1) Effective Selling Techniques

2) Trade Relationship Management

3) Negotiation Skills

4) Objection Handling

Professional Training

Frontline Leadership Development Course (FLDC) by Focus Adventures (Unilever’s Learning Partner)

Consultative Selling Techniques by Unilever Bangladesh Limited

Territory, Distributor and Outlet Management by Unilever Bangladesh Limited

Negotiation Skills by TACK International (Unilever’s Learning Partner)

TM Foundation Training by Centum Learning, India (Airtel’s Learning Partner)


Attended the session ‘Inspiring the Future Minds’by PHILIP KOTLER in 2011

‘How to prepare a business plan’ and ‘How to make a business presentation’ by HSBC in 2008

Research Interests

Agribusiness Management, Agri-Marketing, Retail Management, Distribution&Marketing Channels, Marketing and Demand Analysis

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