October 23, 2016

Mokaddes Ahmed Dipu

Mokaddes Ahmed Dipu


Department of Agricultural Economics & Social Sciences,
Faculty of Veterinary Medicine,
Chittagong Veterinary and Animal Sciences University
Chittagong-4225, Bangladesh
Mobile: +8801766667863
E-mail: smmadipu@cvasu.ac.bd
Moodle Link  : click Here
Research Gate: Click Here


S. M. Mokaddes Ahmed Dipu achieved his Master of Business Administration (MBA)and Bachelor of Business Administration (BBA) degree in Marketing from the University of Chittagong.He also completed three international exchange programs in Political Economy, Cross Culture Management and International Business Management at Hong Kong University, Siam University and Burapha University respectively during his graduation tenure.He iscurrently serving as a Lecturer of Marketing at the Department of Agricultural Economics and Social Sciences at Chittagong Veterinary and Animal Sciences University. Prior to joining the academia, he worked for Unilever Bangladesh Ltd. and Airtel Bangladesh Ltd. for 4 years.While working in distribution, customer development and indirect sales in different MNCs, he grew a special interest in agribusiness and marketing.His research interests include agribusiness management, agri-marketing and IT, value chain management, distribution and consumer marketing. Histeaching philosophy comprises six guiding principles: 1) Respect, 2)Accountability & Responsibility, 3) Bias for Learning & Action, 4) Building Talent & Team, 5) Pioneering and6) Integrity.

Academic Job Position

Oct 2016 to present: Lecturer, Department of Agricultural Economics and Social Sciences,Faculty of Veterinary Medicine, Chittagong Veterinary and Animal Sciences University (CVASU)

Industrial Work Experiences

1) Aug 2013 to Oct 2016 (3 years 1 month): Territory Manager, Customer Development, Unilever Bangladesh Limited

2) Sept 2012 to Aug 2013 (11 months): Territory Manager, Indirect Sales, Airtel Bangladesh Limited (Bharti Group)

3) Nov 2011 to Mar 2012 (5 months): Marketing Intern, British American Tobacco, Bangladesh

Research Experiences

2017-2018: Principal Investigator, “Assessing the profitability and marketing efficiency of the marginal backyard dairy farmers of the peri-urban villages of Chittagong Metro area”, a project funded by CVASU and UGC


2018:Shiblee AS, Dipu SMMA, Halim MA. Profitability Assessment of Red Chittagong Cattle under Different Farming Practices in Chandanaish Upazilla of Chittagong District. Bangladesh Journal of Veterinary and Animal Science.5(2):33

2018: Dipu SMMA, Imam T.Customer response towards Facebook Marketing Communications for purchasing raw milk in Chittagong. Yet to be published

Conference Contributions

Oral Presentation

2018: Dipu SMMA, Sultana S, Begum MR. A socio-economic background analysis of the marginal backyard dairy farmers of peri urban villages of Chittagong metro area. International Scientific Conference 2018, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh

Poster Presentation

2017: Dipu SMMA, Sultana S, Halim MA. Assessing the attitude towards Facebook Marketing Communications during consumers’ decision making for purchasing raw milk in Chittagong. Annual Scientific Conference 2017, Chittagong Veterinary and Animal Sciences University, Chittagong, Bangladesh

Leadership Experiences

2018: Co-guide, International Internship Program 2018 at Tamil Nadu Veterinary and Animal Sciences University

2009-2011:Founder, Assistant Chief Executive and Life member of Marketing Society for Leadership Proliferation (MSLP), the student organization of the Department of Marketing, University of Chittagong

Trainer's Experience

2015-2016: Conducted four training modules for the field force development of the ex-employer (Unilever):

a) Effective Selling Techniques, b) Trade Relationship Management, c) Negotiation Skills, d) Objection Handling

Professional Training


1) Frontline Leadership Development Course (FLDC) by Focus Adventures (Unilever’s Learning Partner)

2) Consultative Selling Techniques by Unilever Bangladesh Limited

3) Territory, Distributor and Outlet Management by Unilever Bangladesh Limited

4) Negotiation Skills by TACK International (Unilever’s Learning Partner)

5) TM Foundation Training by Centum Learning, India (Airtel’s Learning Partner)


2018: Teaching-Learning Strategy by Institutional Quality Assurance Cell, CVASU

2017: Curriculum Development Strategy by Institutional Quality Assurance Cell, CVASU

2011: ‘Inspiring the Future Minds’ by Philip Kotler

Co-curricular Activities

2010: Finalist team member, Battle of Minds 2010, by British America Tobacco (BAT) 

2008: Semi-finalist team member, “PROMOLOGIC-2008”, a Marketing Communication Competition by NSU

2008: Team leader of the finalist, “HSBC Young Entrepreneur Award 2007-08”

2010: Team leader of the Champion, Brainstorming 2010, a Business Case Competition by Drishty Chittagong

2009: Breaking adjudicator, “REDE Debate Competition 2009”, Indian Institute of Technology (IIT), India

2008-2011: Volunteer reporter of Star Campus, the weekly supplement of the Daily Star (2008-2011)

Extra-curricular Engagement

He maintains a blog (www.mokaddes.blogspot.com)to sharehis thoughts on current social issues and he also writes for national dailies on burning issues. He enjoys his engagement with thedifferent student and philanthropic clubs. Andhe likes traveling and mobile photography.

Countries Visited

Hong Kong SAR (China), Thailand, India, Nepal, Qatar

Courses Conducted


1) Livestock Marketing (LEM-302)

2) Entrepreneurship Development & Business Management (EBM-401)

3) Agribusiness & Marketing (ABM-302)

4) Marketing of Food Products and Business Management (MFP-401)


1) Marketing of Poultry & Poultry Products (MPP-601)

2) Marketing Management (MAM-601)

3) Marketing Research (MAR-601)

4) Livestock Business Management (LBM-602)

Thanks for visiting my webpage!